40 Comments
User's avatar
KristinKW's avatar

Loved this- I live in Charleston, SC where it gets really hot and humid- with AC blasting! So scarves are a lovely way to add to the basic tshirt/tank and shorts/skirt uniform of summer.

Expand full comment
Neelam Ahooja's avatar

💯🥰

Expand full comment
Duy Nguyen's avatar

I love scarves so much and have drawers full of them. My favorites are a range of tie-dyed gauzy cashmere scarves with frayed edges that Tomas Maier did for Bottega Veneta—bought every color! However, I had to stop buying scarves because I live in Los Angeles and rarely can wear them without feeling ridiculous. Still can’t help buying them from local artisans when I travel though.

Expand full comment
Neelam Ahooja's avatar

Oh I hear you! I want to wear them in the summer too and I love the tie-dyed Sarti scarves, do you know that brand? I have so many of them. The Row did some wispy ombré ones as well. 😋

Expand full comment
Duy Nguyen's avatar

I don’t know Sarti but will check it out. The wispy Row ombré scarves were super similar to my old BV ones, which prompted me to pull those out. Love when I can rewear things rather than spend money 😂

Expand full comment
Neelam Ahooja's avatar

Shop your closet first is my motto. 😉

Expand full comment
Ulviyya B's avatar

Loved the scarf you choose from Yaser Shaw! Check print with floral embroidery looks unusually gorgeous! Your collection is amazing!

Expand full comment
Neelam Ahooja's avatar

Thank you so much luv, it’s such a joy to collect these special pieces.❤️

Expand full comment
Zara Wong's avatar

This is such an informative post — thank you. Now off to do some internet searching for some scarves!

Expand full comment
Neelam Ahooja's avatar

Thanks Zara, enjoy the hunt! Hope you’re doing well. Xoxo

Expand full comment
Alena's avatar

Hi Neelam! Love it!

Did you see that post about The Row is selling Charvet socks? https://substack.com/@consideryourselfcultured/note/c-101554187 Maybe it’s the same story with the scarves? And Charvet slippers were in fw 2015 collection — back when The Row didn’t have their own shoes yet.

Expand full comment
Neelam Ahooja's avatar

Thank you! That would be wonderful! Though I think since they’re making their own version of Charvet scarves now, maybe not. Both are beautiful.

Expand full comment
LIZA's avatar

I always say that it is in the accessories that make or break the outfit. Thank you for highlighting Yaser Shaw and his craftsmanship...I own the SS LV scarf but it was an image of Sofia Coppola wearing it in Paris that made me want to own it...Another classic beauty who has fine tuned her style along the big hitter classics but always with a twist...( no doubt with a stunning scarf)

Expand full comment
Neelam Ahooja's avatar

Oh she has a unique sense of style, love her! That scarf is so good, I need to wear it more often. :))

Expand full comment
Ingrid Cincala-Gilbert's avatar

Loved the article Neelam and you look striking in each and every scarf you drape — I’ve loved Dries for ages but thanks to you I’ve recently discovered the beauty of Yaser Shaw (a new addiction in the making) ♥️

Expand full comment
Neelam Ahooja's avatar

Thanks so much Ingrid, I know you’ll look fabulous in his pieces. Scarves suit you!! 😘

Expand full comment
Ingrid Cincala-Gilbert's avatar

🙏🥰

Expand full comment
MJ's avatar

Tempted to explore more color and pattern now via scarves! Thank you for your ever-inspiring take. I particularly loved your Yaser story + scarf. So special!

Expand full comment
Neelam Ahooja's avatar

It was a very special moment. Thank you luv. 🙏🏽

Expand full comment
Karissa's avatar

Love this, scarves deserve all the recognition for being the unsung heroes that they are! The ones you’ve highlighted here are all gorgeous, and feel both fresh and nostalgic at the same time. Inspired to do a bit of digging through the archives

Expand full comment
Neelam Ahooja's avatar

Unsung heroes indeed. Transforms an outfit in a pinch! It’s exciting to have something to hunt for. Have fun!! 🥰

Expand full comment
Lisa M.'s avatar

It might just be time for my first scarf! Have never been interested.....before now 😘 Loved the read, Neelam - Thank You!

Expand full comment
Neelam Ahooja's avatar

You’re very welcome lovely lady! Did you see the few in the chat for sale?! We’re lucky to have this hive!! 🤍

Expand full comment
Lisa M.'s avatar

Gasp! I didn't! Flyin' over there now! Was bizzee looking at the beauties in your links 😁

Expand full comment
Neelam Ahooja's avatar

Well I appreciate that!! 😂❤️

Expand full comment
Tania Misquitta's avatar

I love how a scarf color doesn’t need to match your everyday chosen colors and yours truly pops! A Yasir shawl is like no other and massive thank you for sharing ❤️

Expand full comment
Neelam Ahooja's avatar

💯 does not need to match and I think if one can get over that, the gate is wide open!

Expand full comment
Elise's avatar

What a great article, thank you Neelam! I love the shawl scarf you choose, the colors are just beautiful on you x

Expand full comment
Neelam Ahooja's avatar

Thanks so much Elise 🤍 - I’m so happy with it too. More to come I’m sure haha!

Expand full comment
Sophia Bradley's avatar

I LOVE the YS you chose.

Expand full comment
Neelam Ahooja's avatar

Thanks, Soph! I wanted so many of them 😅 and it took a long time to decide on this one, but I’m thrilled with my purchase and can’t wait to add more.

Expand full comment
Jamie Wallman's avatar

Love this! I have the same LV Sprouse 🧣

Expand full comment
Neelam Ahooja's avatar

It’s sooo nice and light! All the Olsen scarves are weightless. It seems to be a requirement for them. :)

Expand full comment
Sherri Smith's avatar

Gah!!! In love with this post. The Yaser Shaw shawl you went home with is gorgeous!!

(Sidenote: what would you say are the most comfortable, walkable TR shoes or boots you have?)

Expand full comment
Neelam Ahooja's avatar

Oh it was a struggle to decide which one to take home!! In the chat group we talk about comfy shoes all the time. Soft loafers, Cary, Canal, all comfy. And of course, I love my Marie sneakers.

Expand full comment
Neeti Reddy's avatar

I am absolutely in love with the khaki Yaser Shaw shawl in the first image. Such a wonderful color!

Expand full comment
Neelam Ahooja's avatar

Neeti I gotta tell you I struggled with the decision! I LOVED that scarf but because of my East Indian heritage, I thought it might come across as a bit on the nose. There was another one I wanted too but Yaser discouraged me from taking both. He said, one at a time is special and then it gives you something to look forward to for the next time. 🥰

Expand full comment
Neeti Reddy's avatar

Oh that would have been perfectly on the nose! I love purchases like that. They feel like an inside joke every time you wear them.

Expand full comment
Neelam Ahooja's avatar

That’s a great way to view it 😂

Expand full comment